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Home Fashion

White House Black Market: A Fashion Retailer with a Unique Concept

Kara Greenberg by Kara Greenberg
January 21, 2023
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Introduction:

White House Black Market is a fashion retailer that offers a unique concept of selling clothing and accessories that are exclusively in black and white. The company’s mission is to provide customers with high-quality, sophisticated clothing at affordable prices. WHBM’s target audience is primarily women, and the store offers a wide range of clothing options, including dresses, pants, skirts, blouses, and more.

History:

White House Black Market was founded in 1985 by two friends, Richard Sarmiento and Linda Heasley. The company started as a small boutique in Baltimore, Maryland, selling a limited selection of black and white clothing. Over the years, the company has grown significantly, and today, WHBM has over 400 stores across the United States. The company’s success can be attributed to its unique concept and commitment to providing high-quality clothing at affordable prices.

Product Offerings:

White House Black Market offers a wide range of clothing and accessories that are exclusively in black and white. The store’s product offerings include dresses, pants, skirts, blouses, and more. In addition to clothing, the store also offers a variety of accessories, including jewelry, handbags, and shoes. The company’s product offerings are updated regularly to keep up with the latest fashion trends.

Customer Service:

White House Black Market is committed to providing excellent customer service. The store’s associates are knowledgeable and friendly, and they are always willing to assist customers with any questions or concerns. The store also offers a variety of services, including alterations, gift wrapping, and personal styling. In addition, the market also offers a loyalty program, which rewards customers for their purchases.

Online Shopping:

White House Black Market also has an online store, which allows customers to shop from the comfort of their own homes. The online store offers the same product offerings as the physical stores and also provides customers with the option to shop by category, size, and price. The website also features a variety of tools, including a virtual stylist, which allows customers to create outfits and get styling advice.

Conclusion:

White House Black Market is a fashion retailer that offers a unique concept of selling clothing and accessories that are exclusively in black and white. The company’s mission is to provide customers with high-quality, sophisticated clothing at affordable prices. With over 400 stores across the United States and an online store, WHBM makes it easy for customers to shop for stylish and fashionable clothing. The store’s commitment to excellent customer service and its loyalty program also make WHBM a favorite among shoppers.

Tags: White House Black Market
Kara Greenberg

Kara Greenberg

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